About This Project
BURNT CONES is a compact chain dessert / ice cream outlet located at IOI Central Boulevard, with a total floor area of approximately 430 sq ft.
The brand follows a recognisable base aesthetic across all outlets, while allowing individual stores to introduce unique design highlights.
R&S Construction & Design was engaged to deliver design development and construction, within a tight footprint, limited budget, and strict mall management requirements.
The client’s objectives were both brand-driven and commercially practical:
- Maintain brand consistency across outlets while allowing subtle design differentiation.
- Avoid a “heavy construction” look unsuitable for a dessert concept.
- Achieve an appealing customer-facing design within a tight budget.
- Successfully navigate stringent mall approval and endorsement processes.
Our Approach
To meet the client’s expectations, R&S adopted a research-led and compliance-conscious strategy:
Brand Immersion Through Site Visits
Our design team conducted physical visits to multiple existing BURNT CONES outlets to understand the brand’s spatial language, materials, colour balance, and customer experience—ensuring continuity while identifying room for site-specific expression.
Light Hardscape, Strong Softscape Strategy
Given the small unit size and budget constraints, we adopted a light hard fit-out and soft design–focused approach, prioritising finishes, lighting, furniture, and visual elements that deliver impact without heavy construction costs.
Design Flexibility Within Brand Boundaries
The final design allowed controlled creative expression while remaining visually aligned with other outlets—subtle, restrained, and appropriate for a dessert-focused environment.
Project Highlights
Small-Format Commercial Fit-Out (430 sq ft)
Requiring efficient spatial planning and visual clarity.
Cost-Optimised Design Strategy
Light construction paired with impactful soft furnishing and finishes.
High-Compliance Retail Environment
Each material and trade required multi-level submissions, including PE/QP endorsements, under strict mall management controls.
Results Delivered
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A visually appealing outlet aligned with brand identity and customer expectations.
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Effective cost control achieved without compromising overall presentation.
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Full compliance with complex mall documentation and endorsement requirements.
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Smooth project delivery despite limited space, budget, and administrative constraints.
